“This rise in spiritual tourism has opened up new business opportunities. At Ekaanta, we have observed this trend firsthand and see it as a unique opportunity to cater to this growing demand. By curating bespoke spiritual travel experiences that combine traditional wisdom with modern comforts, we aim to provide journeys that are both enriching and transformative. This shift has opened up numerous business opportunities in the travel industry, from specialised tours to wellness retreats, reflecting a broader cultural revolution. The increased interest in spiritual destinations underscores the importance of integrating holistic and culturally immersive elements into travel offerings, paving the way for a new era of conscious and purposeful travel,” opines Manvi Lohia, MPH, RD, and Head of Holistic Health and International Business, Ekaanta, a wellness retreat.